Campaign Design  |   Service Design  |   Business Design

Our Purpose

Objective Designers is a Strategic Marketing and Process Improvement consultancy.

We work with a core of eight associates to bring an objective view, considerable experience and out-of-the-box thinking  to our clients’ strategies and day-to-day business operations. Our typical engagements are short and sharp, though we will take on longer assignments if they fit with our overall purpose.

Who we work with

Our main focus is on helping Telecoms, Media and Technology clients become more successful in the European, Middle East and African markets.

Our clients range from very large telecoms and media companies through to small start-ups and SMEs in the technology space who are trying to launch new services in the ever more competitive world of cloud services where new competition with new business models can spring up from anywhere around the globe.

Business Development

Campaign Acceleration Programme
(3-6 months)

Marketing Automation Programme
(6 weeks implementation & ongoing support)

Product Launch

Product Definition and Development
(3-6 months)

Product Launch
(6 weeks implementation & ongoing support)

Facilitation, Coaching & Mentoring

Conference Facilitation

Workshop Facilitation

Start-Up Mentoring

Rainbow Service Design ™

Idea to Launch

Shorten development timescales, accelerate time to launch, or improve product line profitability.

 

Campaign to Order

Penetrate new niches, generate new leads and shorten new customer qualification time.

Time to Complete

Improve the end-to-end customer experience, shorten order fulfilment time, and speed up service delivery.  

Time to Resolve

Resolve problems faster, gain feedback to improve customer experience, discover how customers use your product.

Order to Cash

Ensure quick payment collection for services,  and ensure accuracy on invoices according to contracts.

Time to Value

Make a step-change in the value of an organisation.  Structure customer conversations,  challenge the value over effort, and prioritise key decisions. 

 

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Perspectives

Experiencing Flow and Being in the Zone

Experiencing Flow and Being in the Zone

The older I become, the clearer I become about one thing. Life is all about flow.  And the current modern madness that we see in society is mainly due to us being “out of the flow” and not “in the zone”. What do I mean? Last week, a friend...
You Can’t Push String

You Can’t Push String

After the July/August holiday period, I always enjoy the first week of September.  I see it as the beginning of a new year.  Not the calendar year, nor (in my case) the academic year, but the start of the year for new projects.  People return from asynchronous... read more
Zen and the Art of Business Conversation

Zen and the Art of Business Conversation

It is August and the holidays are here!  For many, July and August are the months for rest and recuperation and spending time with family on holiday.  For those that live in the northern parts of the Northern hemisphere, it is a time for getting some sun on our skins... read more
The Nature of Reality

The Nature of Reality

I have always been fascinated by debates on the differences between objectivity and subjectivity; art and science; East and West; X and Y.  The truth normally lies somewhere in between. 85 years ago two great minds met in Berlin and debated such issues in what must be... read more